You've built a successful business, but something feels off. Maybe your brand doesn't reflect where you are today, or perhaps you're struggling to attract the customers you really want. The question isn't whether you need a rebrand—it's whether you're ready to invest in one that actually works.

Rebranding isn't about fixing what's broken; it's about unlocking what's possible. Here are the five clear signs it's time for a strategic rebrand, plus the framework to do it without losing what makes your business special.